Record the display
Keep the photograph, site reference and check date together. Review whether the intended creative is visible, correctly displayed and affected by an obstruction or condition issue.
B•RIGHT / Outdoor campaign monitoring
Your campaign.
Accounted for.
Outdoor campaign monitoring brings together site photographs, display checks, review decisions and follow-up. B•RIGHT connects these records with the campaign plan so teams can see what needs attention.
Keep the evidence
with the site.
Review what needs attention
A concern needs a clear decision and a next step. Distinguish evidence awaiting review from a confirmed issue, and record the follow-up rather than treating every uploaded photograph as a successful check.
Report the position
A useful campaign report separates completed checks, open issues and outstanding evidence. It gives the team a record to discuss and a practical list of next actions.
Meet B•RIGHT
Monitor.
B•RIGHT Monitor is the client platform we are developing to bring campaign status, site evidence and reporting into one workspace. The client dashboard is separate from the public website.
The intended AI-assisted review highlights potential issues for a person to inspect. Human review remains part of the decision; a flag is not a confirmed finding.
Know what
you’re checking.
What should an outdoor monitoring report include?
Include site references, dated evidence, review status, identified issues and recorded follow-up. State which sites were in scope and which checks remain outstanding so the report can be read in context.
How often should a campaign be checked?
Agree the check schedule before the campaign begins. The right frequency depends on the format, duration and reporting requirements. A dated check should not be described as continuous or real-time monitoring.
What happens when a possible issue is found?
Review the evidence first, request a clearer photograph if needed, and record the decision. Confirmed issues need an assigned follow-up and a record of what happened next.
Does AI make the final review decision?
The B•RIGHT Monitor approach is AI-assisted: the proposed system flags potential issues and a person reviews them. The website tour demonstrates the workflow; it is not a live feed from client campaigns.
Does monitoring measure campaign effectiveness?
Monitoring documents delivery and display conditions. Reach, attention, brand impact and sales are separate questions that need appropriate measurement methods and supporting data.
Make your next move.
Share your audience, location, timing and budget.